AI visibility audit
How ChatGPT, Gemini, Claude, Perplexity and Google’s AI features describe you today, where you’re missing and who appears instead.
GEO: be the brand AI recommends.
When customers ask ChatGPT, Gemini, Claude or Perplexity who to choose, we work to make your business easier to find, understand and cite.
In short
GEO, or generative engine optimisation, helps your business get mentioned and cited in AI answers. Synctris audits how AI tools describe your brand today, tracks the questions your customers ask, then improves your content, business details and presence on sources those tools draw on. GEO is quoted to your scope and builds on solid SEO.
What’s included
The work behind showing up in AI answers.
Prompt tracking
A list of the questions your buyers ask, checked regularly so you can see whether you’re named and how that changes.
Answer-ready content
Service pages, guides and FAQs that answer real questions directly, in a structure AI tools can read and quote.
Entity clarity
Consistent business details across your website, listings and profiles, with structured data, so AI tools can tell who you are and what you do.
Citation building
Earning genuine mentions on the publishers, directories and review sites that AI answers cite in your category.
Competitor benchmarking
How often you’re named against the brands you compete with, so you can see where to focus next.
How it works
From audit to monthly progress.
- Audit
We map the questions that matter in your category and record how often you’re mentioned, and how accurately.
- Prioritise
You get a ranked plan of the content, business data and citation gaps worth fixing first.
- Execute
We publish the pages, correct your details and work on earning mentions from relevant sources.
- Report
A monthly report shows mentions, citations and your share of answers against competitors, and what we’ll do next.
Who it suits
GEO works best where people ask AI before they choose.
Hotels & travelTravellers asking AI where to stay and what to book
Real estateBuyers comparing developers, projects and areas
Online storesShoppers asking AI for the best product for their needs
B2B & technologyBuyers building a shortlist of suppliers and software
No one can guarantee a mention, because each AI tool chooses its own sources and answers can change from one question to the next. We report what we can measure, and we won’t promise a fixed result. Our AI search guide explains the basics.
GEO FAQs
Still deciding? Book a 15-minute call.
What is GEO, and how is it different from SEO?
SEO helps your pages rank in search results. GEO helps your business get mentioned and cited in answers from AI tools such as ChatGPT, Gemini, Claude, Perplexity and Google’s AI features. Good SEO is the foundation, so we plan the two together.
Which AI platforms do you cover?
We track ChatGPT, Gemini, Claude, Perplexity and Google’s AI features, and focus on the ones your customers are most likely to use.
How long does GEO take?
It depends on your category, your competitors and your starting point. Fixes to your own site and business details can be made quickly, while earning mentions on other sites usually takes months. AI answers also vary, so we look at trends over time.
How much does GEO cost?
GEO is quoted to your scope, based on your market, the number of questions we track and how much content and citation work you need. Book a call and we’ll send a clear quote.
Do ChatGPT Ads help with GEO?
They do different jobs. OpenAI says ads are kept separate from answers and don’t influence them, so GEO is how you work towards being named in the answer, while ads buy a labelled placement next to it.
