The Landing Page Checklist: 12 Fixes That Lift Conversions
You don’t need a redesign to convert more visitors. Work through these twelve checks before you spend another cent on traffic.
Synctris Team · 2 min read
When ads stop performing, the instinct is to change the ads. But very often the problem is the page people land on. Before you increase your budget or commission a full redesign, work through this checklist. Most of these fixes take hours, not weeks.
Above the fold
- One clear headline. Say what you offer and who it’s for in plain language. If a visitor can’t explain your offer after five seconds, rewrite it.
- A supporting line that removes doubt. Price range, delivery time, “no contracts”, “free consultation” — whatever the biggest objection is.
- One primary call to action. “Book a call”, “Get a quote” or “Shop now”. Competing buttons split attention.
- A relevant visual. Show the product, the result or the people behind it — not a generic stock photo.
Message and trust
- Match the ad. If the ad promised a discount or a specific product, the landing page must show it immediately.
- Benefits before features. Lead with what changes for the customer, then back it up with specifics.
- Real proof. Reviews with names and photos, client logos, case studies and ratings do more than any adjective.
- Answer objections. A short FAQ covering price, timing, returns and support prevents drop-off.
Friction and speed
- Load fast on mobile. Compress images, remove unused scripts and test on a mid-range phone over mobile data, not office Wi-Fi.
- Shorten forms. Ask only what you need to follow up. Every extra field costs you leads.
- Make contact easy. A visible WhatsApp or call option can convert visitors who won’t fill in a form.
Measurement
- Track the right action. Set up conversion events for form submits, purchases, calls and WhatsApp clicks, and connect them to your ad platforms so they optimise for results.
How to prioritise
Start with the fixes closest to the top of the page and closest to the conversion — the headline, the call to action and the form. Change one meaningful thing at a time, run it long enough to gather real data, and keep what works. Small, steady improvements compound quickly when you’re paying for every visitor.
Conversion rate optimisation is part of every website and campaign we run. If your traffic isn’t turning into customers, let’s talk.
